Whether it’s for the crux of a large corporate event, or to inspire some change in a lagging workforce, hiring a Keynote speaker is always a beneficial solution. But, as with all things in life, hiring a Keynote speaker isn’t as easy as it sounds.
While definitely not difficult, the choice of a Keynote speaker does require a fair bit of thinking and consideration. Be glad it does, too, because the impact of a speaker’s presentation can be wildly beneficial to a company, so long as enough planning has gone into choosing the right presenter.
With that in mind, if you’re in the market for a Keynote speaker, please consider the seven points below, all of which will help you pick the perfect fit for your organization.
- Understand the Different Types of Keynote Speakers
One can’t simply dive into a collection of Keynote speakers and randomly choose one; all presenters have a specific style and address certain topics, a crucial fact to remember. Keynote speakers come in many varieties, from inspirational speakers, to motivational speakers, to corporate and marketing speakers. Before actually choosing a speaker, the “type” of speaker you need must be carefully thought out.
- Have aSpecific Goal inMind
Part in parcel with the above, a specific goal or outcome must be outlined when deciding on a Keynote speaker. This will undoubtedly help you when choosing what type of speaker you want (an inspirational speaker to galvanize your sales team, or perhaps a marketing speaker to provide industry insights), but more importantly, aid you in choosing the specific person. Understanding your own needs will make the process of picking a Keynote speaker far easier, while also providing the speaker themselves with a specific goal they can work their presentation around.
- Consider the Event Itself
Remember that a Keynote speaker is only one part of a larger event. Yes, the speaker may be the “main show” but there are many other aspects to keep in mind. What time will the speaker go on? How will the seating be arranged? Will food be served before or after? Is this a small or large event? Is it formal or casual? Defining the features of the event itself will lay a solid framework for the speaker to work off of, and will certainly help you when choosing a speaker, as you’ll want a presenter that matches the caliber of your event.
- Watch the Speaker in Action
Just like you would a new car, you should be taking a potential speaker out on a “test drive.” This doesn’t really require you meeting them in person or the like, but simply witnessing them present. Whether that’s through a 60 second video-pitch they send you, during a brief interview, or a YouTube clip, you need to see how a presenter actually presents before deciding on them. Asking for references can also ensure success, with positive reviews prompting you towards your decision.
- Evaluate the Presentation
You may feel a tad awkward in asking to read-through a speaker’s presentation before the event, but don’t; you are hiring the presenter for a specific reason and you should ensure you’re getting your money’s worth. Simply going through the speaker’s prepared slides should endow you with a solid sense of what the presentation will focus on and discuss.
- Provide Tons of Feedback
After you’ve taken a brief look into the presentation, be sure to tell the speaker if there are things that don’t fit with your intended goal or company culture. More than that, you can also suggest ways the presenter could improve, such as suggesting certain points that should be further stressed. Don’t get too critical, of course, but don’t hesitate to provide suggestions either. After all, you know your company better than a hired speaker and they will likely welcome ideas of how their presentation can make a larger impact.
- Actively Create Lasting Change
The purpose of a keynote speaker is to inspire some sort of change, and ideally, after the presentation is done, your team will be on the right path. Now it’s up to you and your company’s leader to ensure this positive change comes to fruition. Ask the presenter how to build upon the strategies outlined in their presentation to help with this. Lastly, be sure to ask the listeners how they felt during the speech and ways in which the company can improve.
Featured image courtesy of:CEOWORLD